Written by It’s really no secret at all about the incredible power of article marketing for sending extremely targeted traffic to websites. You really can improve your marketing power using articles, and that’s why we want to tell about a few cool tips you can have for free.
One way to use article marketing that many people don’t think of is to combine a group of articles on one topic into a report or e-book that can be given away. When done correctly, this can generate new leads and traffic for you, and it’s all accomplished by using the resources you already have. It won’t cost you anything to use this method, you just have to be creative about it. If your niche is dog training and you have 25 articles related to that topic, you could create a 25 page report on “tips on training your dog” and give it away. The biggest advantage of creating such a report and giving it away is that you’d get free, viral traffic coming to your from different sources. Say somewhere in your report that readers have distribution rights so that they are encouraged to send it to people on their own lists. Your goal is to have as many people read and re-circulate your report, so that it generates a lot of free traffic for you. When you create a quality report, people will want to share it with others, which is nothing but harnessing the power of word of mouth. This is a way to make productive use of material you’ve already created. People are like to receive free gifts, and with this method you are giving them something for nothing. Don’t deprive yourself of your own content, and what that means is to also put your articles on your own website, blog, or Squidoo lense, or where ever. They’re a great source of content, so it only makes good sense to use them yourself. If you want to go the search engine optimization route with things, then your articles can be used for that, too. Good articles for directory submission should include the appropriate keywords you’re going for. In case you don’t know, you should only target those phrases that you believe you can rank for without much difficulty or backlinking. The ideal phrase has excellent monthly phrase match search volume plus low competition. If possible, try to optimize your keywords so you can get them high on the first page of Google, and that requires some bit of knowledge about keyword research and SEO.
You can add some excellent layout and appeal to your articles using bullet points. If you do them right, then people can read them a lot quicker, and they’ll like that a lot. You can create much more white space within the article body, and that is always good to do to help the readers eyes. You’ll also see much higher conversions in your articles due to well placed bullet points. Creating a professional impression on your reader is important, and when you have bullet points in your articles, your readers will feel satisfied.
Article marketing is the most effective, cost free way to promote an online business. So keep these ideas in mind as you write and submit your own articles.
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